The Future of Green Technology

Ford's 2011 Futuring and Trends Conference was an interactive immersion into how Ford's innovations, technologies and philosophies, in alignment with top consumer influences and needs, are shaping our world of tomorrow. Several major thought leaders and experts – Malcolm Gladwell, Ed Begley Jr. and Joel Garreau, to name a few – helped shed light on how Ford's vehicles and technologies are linked to these significant global trends.